Advanced audience segmentation - how to appeal to socially excluded people

Advanced audience segmentation - how to appeal to socially excluded people

Target your message and your channels to different audiences. This basic public relations 101 advice is taught to students across the world. To help them do this students are routinely

Book Review: Communicating Science Effectively: A Research Agenda

Book Review: Communicating Science Effectively: A Research Agenda

Do not rush out and buy this book. At least not just yet. This resource is part report and part book and was released in hardcover form just two weeks

Fight climate change misinformation with inoculation theory

Fight climate change misinformation with inoculation theory

The only way to fight climate change is by countering misinformation. I say that because while the fact that our climate is changing and that humans are the primary cause

Fake news and other types of misinformation defined

Fake news and other types of misinformation defined

Everyone seems to be throwing around the term 'fake news' with little agreement about what it is and how it is different from other types of misinformation. In fact many

Opinion: Trump election symbolises post truth politics

Opinion: Trump election symbolises post truth politics

Some of you might know that I recently went to America, partly for a holiday and partly to work on the recent election campaign. I said during this trip that

Fear appeals won't solve our big climate change communication problem

Fear appeals won't solve our big climate change communication problem

It is the biggest problem the world faces right now - how to respond to climate change. Overwhelming evidence shows that our climate is changing and that humans are causing

Good news about front footing your bad news

Good news about front footing your bad news

"You'd better get onto the front foot - if you can." Fifteen years ago, as a young political staffer I wasn't sure exactly what this phrase meant - apart from

Opinion: How Malcolm Roberts defeated Brian Cox on Q&A

Opinion: How Malcolm Roberts defeated Brian Cox on Q&A

Celebrity physicist and leading science communicator Brian Cox recently found himself on a political talk show panel debating climate science with Malcolm Roberts, a Senator-elect from the right-wing One Nation

Mass reporting can shut down your opponents on Facebook

Mass reporting can shut down your opponents on Facebook

Don't like something on Facebook? You can shut down the page. That tactic is apparently now open to anyone with a large Facebook following. This week a pro-science Facebook page

Multiscreening opens you up to persuasion, but does it lead to behaviour change?

Multiscreening opens you up to persuasion, but does it lead to behaviour change?

In 2014 more than fifty per cent of Australians aged between 18 and 49 used the internet while watching TV. This is up from just 36 per cent in 2011

Can we predict who might become an active anti-vaxxer?

Can we predict who might become an active anti-vaxxer?

What causes someone to suddenly embrace conspiracy theories? A new study suggests that people who express distrust in governments on social media are much more likely to embrace irrational beliefs

The power of graphs in political communication

The power of graphs in political communication

Communicators who manipulate graphs can motivate people to take action (or inaction), particularly when it aligns with their biases. In a recent study of 540 people (Hughes, 2015), representative of

Book review: Communication Science Theory and Research; An Advanced Introduction

Book review: Communication Science Theory and Research; An Advanced Introduction

A good textbook knows exactly who needs to read it. Fortunately that is not a problem for Communication Science, Theory and Research; An Advanced Introduction. This book is firmly aimed

Quantitative weight of evidence information does not remove the impact of false balance

Quantitative weight of evidence information does not remove the impact of false balance

Even when subjects are given numerical information about the proportion of experts on either side of an issue, false balance has a distorting effect on message recipients. Kohler (2016) conducted

Graphs persuade some more than others

Graphs persuade some more than others

Sometimes the easiest way to persuade people is the simplest. Just including a graph as a peripheral cue convinced almost all (96 per cent) subjects of a recent study compared

Sensible efforts to curb harmful comments on social media can backfire

Sensible efforts to curb harmful comments on social media can backfire

A study of 2.5 million pro-eating disorder Instagram posts suggests efforts to reduce harmful communication by social media users should be done very carefully as it can backfire badly

Bullshit is manipulative - at least for some

Bullshit is manipulative - at least for some

Many people are impressed by profound-sounding 'bullshit'. That's the finding of a study released this week with the impressive title On the reception and detection of pseudo-profound bullshit, published in

Media primes have a dose response effect like poisons

Media primes have a dose response effect like poisons

People who are repeatedly exposed to a biased message often quickly disbelieve it according to new research published by the Journal of Communication Research this week. A study of 351

Why opinion trumps facts

Why opinion trumps facts

Humans are lazy. We do what we can to protect our daily allotment of thinking resources - and that means trying not to invest too much energy into thinking if