Quantitative weight of evidence information does not remove the impact of false balance

Even when subjects are given numerical information about the proportion of experts on either side of an issue, false balance has a distorting effect on message recipients. Kohler (2016) conducted two experiments on 402 US college students to determine whether false balance on given topic would influence whether they felt there was a consensus. This study found that the false balance effect was greater than any mitigating effect from weight of evidence information.

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