I’m a graduate student currently completing a masters degree in science communication at the Australian National University.
I am interested in the science of science communication and how professional communicators can respond to the apparent rise of misinformation. My contention is that science communicators will increasingly need to not only communicate about science but to intentionally persuade people to accept scientific findings. To do this they may need to use some of the strategic communications methods commonly used by government and political communicators. For example, science communicators may need to have a good understanding of the role that identity plays in their audience segments and the cognitive mechanisms that lead people to reject established scientific evidence in favour of misinformation. Answering this research question will allow science communicators to be more effective with their persuasion attempts, particularly in publicly controversial topics of science like vaccinations, climate change, genetically modified organisms and the efficacy of alternative medicine.
Back when I graduated with a masters degree in communication from Deakin University I thought I would start this site to keep myself up to date with new studies in the field, and publish short reports for anyone else who might be interested.
As I’ve had more than 20 years’ experience in political and government communication in Australia I hope to write about communication science from the perspective of someone who has a research interest in this area and as an experienced communications practitioner.
Yet the more I read, the more I realise I still have plenty to learn about the science of communication and persuasion. And I love being able to keep learning in this way.
I hope you get something out of it too.