Fight climate change misinformation with inoculation theory

Fight climate change misinformation with inoculation theory

The only way to fight climate change is by countering misinformation. I say that because while the fact that our climate is changing and that humans are the primary cause

Opinion: How Malcolm Roberts defeated Brian Cox on Q&A

Opinion: How Malcolm Roberts defeated Brian Cox on Q&A

Celebrity physicist and leading science communicator Brian Cox recently found himself on a political talk show panel debating climate science with Malcolm Roberts, a Senator-elect from the right-wing One Nation

Multiscreening opens you up to persuasion, but does it lead to behaviour change?

Multiscreening opens you up to persuasion, but does it lead to behaviour change?

In 2014 more than fifty per cent of Australians aged between 18 and 49 used the internet while watching TV. This is up from just 36 per cent in 2011

The power of graphs in political communication

The power of graphs in political communication

Communicators who manipulate graphs can motivate people to take action (or inaction), particularly when it aligns with their biases. In a recent study of 540 people (Hughes, 2015), representative of

Graphs persuade some more than others

Graphs persuade some more than others

Sometimes the easiest way to persuade people is the simplest. Just including a graph as a peripheral cue convinced almost all (96 per cent) subjects of a recent study compared