The power of graphs in political communication

The power of graphs in political communication

Communicators who manipulate graphs can motivate people to take action (or inaction), particularly when it aligns with their biases. In a recent study of 540 people (Hughes, 2015), representative of

Graphs persuade some more than others

Graphs persuade some more than others

Sometimes the easiest way to persuade people is the simplest. Just including a graph as a peripheral cue convinced almost all (96 per cent) subjects of a recent study compared